Privacy policy
Privacy Policy
Last updated: June 30, 2026
Introduction
Ertha operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Ertha is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.
Personal Information We Collect or Process
"Personal information" refers to information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or that has been de-identified so it can no longer be linked to you. Depending on how you interact with the Services, we may collect or process:
- Contact details — name, billing/shipping address, phone number, and email address.
- Financial information — payment card details, financial account information, transaction details, and payment confirmations.
- Account information — username, password, security questions, preferences, and settings.
- Transaction information — items viewed, carted, wishlisted, purchased, returned, exchanged, or cancelled, and past order history.
- Communications — anything you share with us, e.g. customer support messages.
- Device information — device, browser, network, IP address, and other identifiers.
- Usage information — how and when you interact with or navigate the Services.
Where We Get This Information
- Directly from you — creating an account, using the Services, or contacting us.
- Automatically — through your device and use of cookies and similar technologies.
- From service providers — engaged by us to enable certain technology or functions.
- From partners or other third parties.
How We Use Your Personal Information
Provide, tailor, and improve the Services. To perform our contract with you, process payments, fulfil orders, remember preferences, send account-related notifications, manage returns/exchanges, enable reviews, and personalise your shopping experience.
Marketing and advertising. To send marketing communications by email, text, or post, and to show you relevant ads on the Services or elsewhere, including based on past purchases or cart activity. You can opt out of marketing at any time (see "Your Rights and Choices" below).
Security and fraud prevention. To authenticate your account, provide a secure checkout experience, and detect or investigate fraudulent, illegal, or unsafe activity. You are responsible for keeping your account credentials confidential.
Communicating with you. To provide customer support and maintain our relationship with you.
Legal reasons. To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
We may disclose personal information to third parties for legitimate purposes, including:
- With Shopify and other vendors performing services on our behalf (IT, payments, analytics, customer support, cloud storage, fulfilment, shipping).
- With business and marketing partners for advertising, including Shopify-supported personalised advertising based on your activity across merchants. You may have a right to opt out of this — see "Your Rights and Choices" below.
- When you direct or consent to disclosure, e.g. to ship products or through social login/widget integrations.
- With our affiliates or corporate group.
- In connection with a merger, acquisition, or bankruptcy, to comply with legal obligations, enforce our terms, or protect the Services and our users.
Cookies and Tracking Technologies
Like most online stores, we use cookies, pixels, and similar technologies to operate the site, remember your cart and preferences, measure performance through analytics tools, and personalise marketing. Some cookies are essential to core functions like checkout and cannot be switched off; others (analytics and advertising) are optional.
You can control cookies through your browser settings, and where required by law we will display a cookie consent banner allowing you to accept or reject non-essential cookies before they are set. Rejecting non-essential cookies will not affect your ability to browse or purchase from the Store.
Our Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit may be shared with Shopify and other third parties, potentially located in countries other than where you reside.
We also use certain Shopify enhanced features that draw on data from your interactions with our store, other merchants, and Shopify. For these specific purposes, Shopify is responsible for processing your personal information, including responding to related rights requests. Learn more via the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may link to websites or platforms operated by third parties. We do not control and are not responsible for the privacy or security practices of those sites — please review their policies directly. Content you post on public or semi-public platforms may be viewable by others without limitation as to its further use.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion. As of the effective date of this Policy, we have no actual knowledge that we "sell" or "share" (as defined under applicable law) personal information of individuals under 16.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and information sent to us may not be secure in transit — please avoid sending sensitive information through unsecured channels. We retain personal information for as long as needed to maintain your account, provide the Services, comply with legal obligations, and resolve disputes or enforce our agreements and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights, subject to certain exceptions permitted by law:
- Right to Know/Access — request the personal information we hold about you.
- Right to Delete — request deletion of your personal information.
- Right to Correct — request correction of inaccurate information.
- Right to Portability — receive a copy of your data or have it transferred to a third party.
- Right to Opt Out — of targeted advertising and, where applicable, the "sale" or "sharing" of your personal information.
- Manage Communication Preferences — unsubscribe from promotional emails at any time via the link in those emails; you will still receive essential transactional emails (e.g. order updates).
You can exercise these rights using the contact details below, or through Shopify directly for data it processes — see the Shopify Privacy Portal. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing a request, and you may designate an authorised agent to act on your behalf, subject to proof of authorisation.
Complaints
If you have concerns about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside the country you live in. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent UK mechanisms, unless the destination country is deemed to offer an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Updates will be posted on this page with a revised "Last updated" date, and we will provide additional notice where required by law.
Contact Us
For questions about our privacy practices or this Privacy Policy, or to exercise any of your rights, please reach out:
Phone: +91 99822 55055